Sep 14, 2009

What's In A Name? Publicity.

When Peter Jäger discovers a new species of spider (more than 200 in the past 10 years), he doesn't let a good opportunity go to waste. He's bothered by the fact that endangered spider species rarely make the actual endangered species lists. So, to bring his new discoveries to the public's attention, he gives them noteworthy names in an effort to raise awareness for endangered spiders.

Below is one such instance. Say hello to the David Bowie spider.

Photo source: Los Angeles Times


















Heteropoda davidbowie is named after Bowie's Ziggy Stardust character.

It would seem that Jäger's penchant for interesting name choices works. Afterall, would you be reading about this new Malaysian arachnid if it hadn't been named after the Thin White Duke?

Thanks for the article, Ida.

2 comments:

amber said...

As long as it doesn't start wearing inappropriately tight pants and start singing about "the babe".

LibrarianJessica said...

Whoa - got a case of the oogies from this guy.